February 15-17, 2025 – S.P.I Design hosted its 2024 Summary Conference in Guangzhou, structured around four key segments: Executive Training, Plenary Conference, Awards Ceremony, and Quality Innovation Workshop. The event served to comprehensively review the year's achievements and strategically plan for 2025.

Design as Strategy
Chairman Sun Hu delivered the annual address, highlighting the successful implementation of the 2024 "Design Spring" strategy and reinforcing "Design is Strategy" as the company's foundational philosophy. His presentation outlined:

• Three Core Principles:

  1. Individual competitiveness derives from aesthetic sophistication

  2. Corporate competitiveness hinges on product excellence and service capability

  3. Future market leadership will depend on systematic innovation

• Three Implementation Models to operationalize these principles

Introducing the "Reimagine Nature's Harmony" initiative, Chairman Sun unveiled a roadmap to enhance the company's comprehensive competitiveness through systemic upgrades.

Leadership Development & Performance Recognition

• The Executive Training program provided advanced leadership development for core management personnel

• Founding Partner and Chairwoman Cai Bin commended the organization's remarkable turnaround to profitability in 2024 and presented strategic objectives for 2025

• The Awards Ceremony recognized outstanding contributions through 22 awards across 11 categories, distributing ¥27.83 million in performance bonuses, including a ¥300,000 Chairman's Special Contribution Award – a testament to the company's "People First" philosophy

Quality Innovation Forum
Cross-functional teams engaged in intensive workshops addressing:

• Product quality enhancement

• Quality management challenges

• Market-driven quality objectives
  These discussions established frameworks for premium market positioning in 2025.

Strategic Roadmap Alignment
All business units, 13 regional design institutes, and functional centers presented comprehensive 2024 reviews and detailed 2025 implementation plans.

As the summit concluded, the leadership team expressed confidence in the year ahead, with all employees committed to:

• Sustaining design innovation excellence

• Leveraging collective strengths

• Embracing new challenges

• Advancing steadily toward more ambitious goals

The event marked both a celebration of past achievements and a springboard for future success in the design industry.